This episode is sponsored by Canacord Genuity Wealth Management,

Experience Wealth Managers who go above and beyond to guide and support you.

Can-do is more than just an attitude.

It's navigating today for a brighter tomorrow.

Visit can do wealth.com.

Hello and

welcome to this special Saturday edition of Coffee House Shots. I'm

joined today by the editor of the spectator Fraser Nelson and

Katie Perio, former Downey Street Director of Combs, and now in-house

communications. This year we are going to have an election and we're looking ahead today at the election strategy on which the Conservatives will fight it.

Fraser, let's start with you first of all.

What will the Conservatives fight this election campaign on and what should they fight it on?

It's a good question because typically Ritchie Sunneck has started the year thinking what

I've been going to do this year and at this time last year he came up with his now notorious

five pledges that was a rather unsunuchite thing to do, but to the

focus groups asking what was important to them and they came out with a laundry list

of things. And so the strategy then was to say, okay I cannot cannot pretend that I'm a border-style charismatic politician, but I'm a hard worker.

I'm a sort of person who can get things done.

So I'm not asking you to like me or to be inspired by me or to have rithee snuck posters on your wall, I'm asking you to believe that A, I'll work hard for you and B, I will get results.

Now that strategy is a little bit harder to go into relation with if there aren't actually many results and there aren't right now.

He said to stop the small boats, but there's been progress etc.

But I imagine he will be probably looking for a similar retail offer. He basically, as George Michael once put it,

...