How We Sold Over $1,000,000 of a Triangle Piece of Fabric in Under 2 Years with Andy Isom
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 29 September 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
Andy Isom is an entrepreneur and business coach who helped build a $1 Million Pet Brand in under 2 years. His coaching program helps others launch and grow their businesses.
Top 3 Value Bombs:
1. With determination, consistency, and patience - anyone can be successful.
2. Being unique and being able to provide quality products helped them stay on top of their competitors.
3. Have a long-term vision, reinvest your profits, and be patient.
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Transcript
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| 0:00.0 | Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like business infrastructure. |
| 0:12.0 | Today we'll be focusing on how Andy sold over a million dollars of a trial piece of fabric in under two years and to drop these value bombs. |
| 0:21.0 | I have brought Andy isome into EO fire studios. He's an entrepreneur and business coach who helped build a one million dollar pet brands in under two years. His coaching program helps others launch and grow their businesses. |
| 0:34.0 | And today for our nation we'll talk about the biggest challenge of launching your brand about early hardships about the copycats about Amazon being a boost and so much more when we get back from thinking our sponsors. |
| 0:47.0 | Turn your small e-commerce business into the next big thing with clavio clavio is the easy to use email and SMS platform that gives you everything you need to build genuine relationships with your customers. |
| 0:58.0 | Give it a try with a free account at clavio.com slash fire that's KLA vi. |
| 1:04.0 | Fire nation is time to stop trading time for money and start reaching more clients and making a bigger impact and you can do just that with online courses try thinkific for free today at thinkific.com slash E O F that's TH I N K I F I C dot com slash E O F. |
| 1:25.0 | Andy say what's up to fire nation and share something that you believe about becoming successful that most people disagree with what's up fire nation I'm so stoked to be here today. |
| 1:39.0 | I think the easy answer to that is something that's close to home for me and that is that you need a college degree to be successful. |
| 1:48.0 | I was one of those people both my parents are engineers both my parents graduated from college they both have masters degrees and so growing up that's what I thought I thought you know I had to go to college I had to get a degree I had to get a masters degree to achieve that level you know of success that my parents and other people like that have achieved but you know I've learned that through entrepreneurship that you can really achieve that same level of success that you don't need a college degree obviously there's better. |
| 2:17.0 | I'm not going to bash on college at all but anyone can be successful it really just takes determination and you know the kind of cliche answers of consistency and patience to get there college was the for most fun years of my life like there's not even a close seconds of a four year stretch it was such a blast I have so many fun memories and I will tell you right now in 20 |
| 2:46.0 | 21 I look at those four years not my four years that I spent because the world was a different place back then this is even pre dot com bubble let alone anything else but man four years now in 2021 is such a waste of time to be spent in college is such a waste of money to be spent in college for entrepreneurs for people who have an entrepreneurial driver people that don't the want to be engineers doctors lawyers |
| 3:15.0 | go off and conquer your four year degree go do your thing go acquire a ton of debt you'll probably spend the rest of your life digging yourself out of |
| 3:25.0 | but man if I was 18 years old right now and you're going to tell me to go spend four years of my life taking intro to literature and a philosophy course by St Thomas Aquinas and whatever else I had to do in college to get this degree not only |
| 3:43.0 | but I'm not necessarily bashing college for everybody just for the entrepreneurial minded types so we're going to refocus and talk Andy about how you sold over a million dollars of a triangle piece of fabric and under two years how the heck did you come up with a business idea |
| 4:08.0 | of selling a triangle piece of fabric what does that even mean yeah that's kind of a click baited title right there but it's true |
| 4:20.0 | the way that we came up with this business idea is something that's important that I kind of want to you know discuss a little bit today with you guys listening it's because we came up with our business idea |
| 4:32.0 | based around a personal interest and personal experience I know a lot of people who are starting online businesses try to you know chase the hot thing or you know they're looking for the grass is always greener what's the what's the new business like what's the hot business that's going to make me a ton of money versus actually going after business models that you actually have an interest in or personal experience in because I think that makes a huge difference so for us |
| 5:01.0 | we have a dog we have a mini golden doodle her name is remy and we got her let's see she's about to turn for this month so September 27th she's going to turn four years old and when we got her she was wearing a bandana around her neck like that's kind of how we picked her up and we thought she looked so cute with her little bandana on and so my wife kind of fell in love with that and so she started making our dog |
| 5:29.0 | her own bandanas to go around her neck so my wife would you know go to Joanne's fabric look for cute fabrics and make these dog bandanas and they were different than like the standard bandanas that you'd see at a store online where it wasn't just a square piece of fabric that you fold and have |
| 5:46.0 | into the little spinny thing and tied around how the traditional bandanas where it was a custom shape so it's a really unique custom design shape that looked a lot cleaner around the dogs neck and everything and it was more comfortable and stylish. |
| 6:01.0 | So my wife was making those by hand for our own dog and obviously posting photos on Instagram and we started getting you know request from friends on Instagram saying hey I love those bandanas where did you get them. |
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