The Invisible AI Underbelly That No Marketer Knows About...Until Now (PART 2)

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 14 November 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Meta's Andromeda update has disrupted digital marketing for good. But, we've cracked the code! We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead.

Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd

AI is not a buzzword. It is not a passing trend. It’s the future of marketing. In this episode, we explore why big tech companies are pouring billions into artificial intelligence and how it’s already transforming the way we run ads, create content, and optimize our campaigns.

We break down some mind-blowing stats, including Google’s projected $93 billion investment in AI this year and Meta’s massive $81 billion spend. We discuss the changes we’ve already seen in our own campaigns, from the Meta Andromeda update to creative diversification, which is making ad optimization faster, more efficient, and far more productive.

If you’re not using AI to enhance your marketing efforts, now’s the time to start, or risk falling behind. We challenge you to think about one task in your marketing that you really don’t want to do anymore, and then find an AI tool to make that task faster, cheaper, and more efficient.

In This Episode:

- The massive AI investments from big tech companies

- Amazon’s investment and earnings from AWS

- Applying AI innovation to marketing

- Simple steps to start using AI today

Mentioned in the Episode:

Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda

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We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

Transcript

Click on a timestamp to play from that location

0:00.0	If you're still relying on Google and Facebook for all your performance, you're missing,
0:03.8	taking your performance even further.
0:06.4	That's where Realize comes in.
0:08.1	Realize helps performance marketers tap into more ad placements across hundreds of premium websites,
0:15.1	reaching audiences you just can't find on traditional social channels.
0:19.2	With intent-based, contextually relevant ad placements,
0:22.3	you can drive real conversions, not just impressions, and expand your acquisition strategy with
0:27.7	better data, more control, and higher ROI. Thousands of brands already use realized to diversify
0:33.4	their ad spend, boost performance, and unlock high-quality traffic websites that will help you scale your business results.
0:40.8	So if you're ready to go beyond the usual playbook and start reaching new audiences,
0:44.8	check out discover.tabula.com slash perpetual to learn more.
0:48.8	Or just check out the link over at perpetual traffic.com for this episode.
0:53.8	If you have stuck your head in the ground,
0:56.8	and this is the thing that's coming, Google said its capital expenditures for the full year
1:01.2	would jump from $85 billion to $93 billion in investments just this year. Right now we have
1:08.7	artificial intelligence. We have generative AI, but artificial
1:11.9	general intelligence is a state in which they are smarter than humans. All right, so what's this
1:16.9	mean for us? You're listening to perpetual traffic. Are you losing hours building campaigns and analyzing reports?
1:29.8	Well, active campaigns, AI agents do all the heavy lifting for you.
1:34.3	They create content, plan campaigns, and orchestrate your email, SMS, and your WhatsApp,
1:39.3	all working towards your revenue goals.
1:42.3	You get clear recommendations on what to do next, backed by billions
	...

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