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Marketing School - Digital Marketing and Online Marketing Tips

How We're Raising Money for SingleBrain (The Clean Story for VCs)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.6 β€’ 1.4K Ratings

πŸ—“οΈ 16 July 2026

⏱️ 22 minutes

🧾️ Download transcript

Summary

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil go behind the scenes on raising for SingleBrain: building a clean story for VCs, what the numbers have to say, and how to position a services-plus-software narrative. They cover conference networking that actually compounds, managed revenue agents as a new service line, and why creators are becoming real channel partners that drive B2B pipeline, not just awareness. Key takeaways β—ΎVCs buy a clean story before they buy the numbers β—ΎManaged revenue agents are a new service line β—ΎCreators are becoming channel partners, not just reach Chapters 00:00 Raising for SingleBrain 08:49 A clean story for VCs 12:19 Conference networking strategy 13:11 Managed revenue agents 20:32 Creators as channel partners 𝗔𝗕𝗒𝗨𝗧 π—§π—›π—˜ π—–π—›π—”π—‘π—‘π—˜π—Ÿ Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. πŸŽ™οΈ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel

Transcript

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0:00.0

And can I speak freely?

0:00.9

Yeah.

0:01.3

Here's,

0:01.5

I don't want to talk about numbers,

0:02.6

but here's a problem with that narrative.

0:04.3

So going back to your business, you grow organically. You've, you've been releasing new divisions, new products, single brain. The list goes on and on in a good way. I don't mean in a negative way. You've been seeing growth from it. You're profitable on a monthly basis. You used to put some of your balance sheet on in crypto.

0:35.8

Mm-hmm. I don't think you have much debt unless it's government debt like an SBA or anything like that. So it's pretty flexible. Correct. Uh, which SBA is some of the best debt you can take. The best. the best, you know,

0:36.2

uh,

0:40.5

although I think they limit you to like five million or seven million or something like that for a tech business. Yeah.

0:41.3

Uh, take the best, you know, although I think they limit you to like five million or seven

0:38.5

million or something like that for a tech business.

0:41.7

And the rates are, the payment terms are actually very favorable compared to most banks

0:46.8

or traditional debt.

0:48.5

You just can get much more dollar amount from a bank if it's not SBA.

0:56.1

So where are you putting your excess cash flow right now if it's not crypto?

0:59.4

Well, I'm trying to hire more talent.

1:02.0

So you're just reinvesting by just growing the business organic.

1:04.1

But like because it's been all organic, right?

1:06.2

I'm just like, now I'm like, well, first the Fable file was like, well, you need to go recruit these people first,

1:11.8

go get these people, right?

1:12.9

And then I was thinking about it. I was like, wait, they're all on deck. They're all ready. They're all bought in with the vision. And then the thing is now that we've done a few of these single brain pilots, they all want more and then when we showed the single grain clients, they're like, we showed one on that. Initially, I went into the call just to listen to what they were saying because they're like one of the larger clients.

1:29.3

And it was like 20 minutes of just saying like, we showed one on that that. Initially, I went into the call just to listen to what they were saying because they're

...

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