How We Live in a World Where Common Sense Is No Longer Common | Ep. #510

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Marketing, Business

4.6 • 1.4K Ratings

🗓️ 23 December 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

On episode #510, Eric and Neil discuss how logical conclusions are not always the best marketing techniques. Tune in to hear how they flip the script and explain why common sense is no longer common. Time-Stamped Show Notes: [00:27] Today’s Topic: How We Live in a World Where Common Sense Is No Longer Common [00:40] Even ignoring the current political climate, the world is crazy right now. [01:00] E-commerce checkout pages: does it convert better to have all the form fields on one page or does it make sense to break it down into two steps and force people to click through? [01:14] Most people would break it down into two steps, because it converts better than the first option. [01:40] You get people to micro-commit by breaking it down into two steps. [02:00] Most people would assume it would be common sense to put it all on one page. [02:20] Mike Chang (fitness expert) would ask you to fill out a quiz to see if you qualify to buy his product. [02:44] This converted into greater sales. [02:52] Instant Checkmate has a similar tactic: they make you wait to see the information. [03:20] It goes against logic and common sense, but this method converts to more sales. [03:40] It also goes against logic to have a long-form landing page, but it converts better. [04:35] Common sense is not common all the time. 50% of the info they give you is true, but the other 50% is based on your knowledge and experience. [04:50] Just because something seems logical, doesn’t mean it is going to convert to greater sales. [05:15] When you switch things up and think outside the box, you get better results. [05:49] That’s it for today! [05:53] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.7	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time. Welcome to another episode of Marketing School.
0:55.0	I'm Errit Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how we live in a world where common sense
1:02.0	is no longer really common.
1:04.0	So what do you think about how the world is today?
1:08.0	Yeah, the world is really crazy, right?
1:10.0	So forget all the political stuff that's happening, but people these days, especially when it comes to marketing and entrepreneurship,
1:17.0	they're like, oh yeah, you just got to do everything that's logical and what's worked for other people.
1:22.0	Well, what's logical and works for other people has been seen so many times it doesn't
1:26.7	work anymore.
1:27.7	For example, e-commerce checkout pages.
	...

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