How We Grew Marketing School to Over 750,000 Monthly Listeners | Ep. #812

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 21 October 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #812, Eric and Neil discuss how to grow your podcast. Tune in to hear what you need to do to make your podcast a success. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] How We Grew Marketing School to Over 750,000 Monthly Listeners [01:10] They promoted the podcast through email blasts. [01:26] They begged others to promote through their lists, but you can pay people to promote through their email lists. [02:03] The content tilt was that their podcast is about two guys who love marketing. [02:25] They haven’t missed a show for two years. [02:40] Consider what your spin is, in order to set yourself apart. [02:54] Eric and Neil are picky about their titles. [03:05] They love to create clickbait-y titles. [03:15] Appealing titles help you. [03:35] They check out other ideas through BuzzSumo to see what is popular. [03:45] They also see what is popular on YouTube. [04:18] Before they even record, they start with the title. [05:22] They look at their Libsyn stats. This will show you which episodes do well. [05:51] Based on this, they know which topics to use in the future. [06:05] Apple Analytics is still in beta, but it’s starting to kick out info about podcast performance. [06:30] The live event is a great offer to get more listeners. [06:57] iTunes lists the last 300 episodes. It’s valuable to post as many as you can. [07:32] If you are interested in corporate training, tweet at Eric. [07:44] That’s all for today! [07:51] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how we grew Marketing School
1:00.0	to over 750,000 downloads a month.
1:02.8	How do we do it?
1:03.9	Well, technically, we're on track for 850,000,
1:06.8	but let's not go over numbers that we haven't hit yet.
1:09.5	Yes.
1:10.0	Hopefully we do hit that.
1:11.0	I'm not. Not put the cart before the horse.
	...

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