Wins and losses are important, but I think it's also important to understand how you impact the game.

This is the playbook. I am excited to have TJ Addishola here. He's the head of USA Sports Partnerships

at a small company called Twitter and

ATJ. It's great to have me on the playbook, but you know, I'm a traditional sportsperson. I ran

the most notable sports agency in the world, Least Imer Sports Entertainment. And if somebody

would have told me who the players in sports would be, and compared to who they actually are here

coming into 2022, you know, Twitter would not have been at the top of my list, but you guys are

leading the way and would love to talk about first, Twitter's rolling sports for those who have

been hiding under a rock and may not know it. Yeah, well thanks, thanks for having me. I'm

super excited. I think that's a compliment, because at this point, I think about when I was in

college and when I was a kid in my MBA, I didn't, this job didn't exist. I didn't even think of

this as a pack. So to be, to play a role within this crazy as industry that is a sports industry,

a really important role. Man, it's humbling and exciting. It's interesting because these roles

that exist today, some of the best roles that exist today in sports were not even in existence.

And when we used to utilize quarterback talent, we would talk about the talent of Orion Lee for

Jeff George. That just told us the basement of what they would be, right? So Orion Lee, but

it's really your desire that determines your potential. And I find, you know, especially

younger people who want to work in sports, that their skill and knowledge is their basement.

And so they need to work on those skills and knowledge, but yet their desire is still their

potential. Their open-minded, open-hearted, open-handedness, their ability to adapt and to move

within the context of the sports world, which is an enormous industry. For you, what were the

skills and the knowledge, the basement stuff that you did in order to effectuate so many different

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