3 Strategies For Building Your Personal Brand

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 9 January 2022

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

Look at the frequency held within your own ideas, find that frequency yourself, then test it out with others to confirm you are aligned. Strong brands are built by those who understand that “I am,” instead of those who listen to others who say, “You are” or “You aren’t.” The people who live in the realm of “You are” have trouble finding a frequency, and I see it all the time with products, solutions, and services. You’re asking for trouble, limiting yourself and your brand, when you start listening to what others tell you in regards to who you are. You’ve got to know your frequency and believe in it. Without a steadfast belief, you will also miss the confidence that comes along with a strong brand and frequency. The root of your frequency comes from your core beliefs and values. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	The minute your brand oversells back in cells, lies, manipulates, the minute it is perceived
0:06.6	as not credible, you've lost because of the perpetual nature of your brand.
0:14.3	This is the flavor. Anybody can get on stage. In 10% because of frequency, 10% of the people
0:22.4	will be in love with you. Actually, some of them will tell you that you changed their life,
0:27.1	that it was the best speech they've ever heard, that it touched them and resonated with them,
0:32.0	regardless of what you said. It's a frequency. Then there's 10%, unfortunately for all of us,
0:38.9	that are going to turn you off, no matter what you say, they're going to see it the wrong way.
0:43.6	They're going to, you're going to be like oysters to them if they hate oysters or what.
0:48.0	And I use food as a frequency analogy because there's light love and lessons and everything,
0:54.8	but innately, there's certain things that we look at and there's a frequency and we're like in love
1:00.6	with it or frequency, we don't like it. Info is the easiest thing that you walk by something
1:06.8	that you've never tried before and you're like, oh, and the other person's like, oh, that looks
1:11.2	so good. What I'm getting to in this personal development space is that we always have the 10%
1:17.2	and so no matter who you are, if you just are yourself, you're frequency and you stick to your
1:23.3	frequency. You don't try to please you, try to please you, try to please you, try to please you.
1:29.6	If you stay consistent in who you are, you'll pick up 10% eventually of 7.6 billion people
1:36.9	at your frequency. Those numbers are ridiculous. The problem is most people won't do it.
1:42.2	I live by and have marketed some of the greatest athletes, brands in the world over the last 30
1:47.2	years and the one thing that I've learned is the truth vibrates the fastest. The most overused
1:54.0	word in branding and marketing is authenticity. You need to be authentic, needs to be organic,
1:59.6	authentic. What does that really mean? You need to be truthful. The number one thing that people
2:06.0	forget about for the perpetuation of content is credibility. The minute you are not credible
	...

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