Everybody wants to go shopping with friends,

everyone hates to be sold.

This is the labor.

I love the fact that you said,

just because you're down today,

you know, we'll make it down tomorrow.

No, of course not.

Yeah, everyone thinks about everything

as do or die today.

And sometimes that's true when you have a bank

riding down your neck, right?

You have certain bills.

But for the most part, it's not.

Like I've sold apartments for clients

and they've made millions of dollars.

The next deal we do, they're going to take it on the chin

and it's like the world came to an end.

And I'm like, but, but net net it out.

You just, you've made two million bucks

instead of making three on two transactions.

And it's so hard for them to see it that way,

but you have to, like you said, set those expectations

...