Light that spark fire nation JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like the shakeup and today we'll be focusing on how trifecta is hacking the American diet and rapidly building a $1 billion

empire in the process to drop these value bombs I have brought Greg Connolly into eO fire studios he is the founder and CEO of trifecta the nation's largest organic male delivery service with over 120 million in ARR that's annual recurring revenue and free shipping to all 50 states but sadly not Puerto Rico which we'll be talking about today so find it they're talking about solving major world problems we'll talk about how you can become a remain a premium

brand without sacrificing costs or quality will talk about the trifecta of people profit and planet and so much more when we get back from think in our sponsors fire nation is time to stop trading time for money and start reaching more clients and making a bigger impact and you can do just that with online courses try thinkific for free today at thinkific dot com slash E O F that TH I N K I F I C dot com slash E O F

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drag say what's up the fire nation and share something that you believe about becoming successful that most people disagree with

Hey John thanks for having me and and that's really a tough one I tend to focus on pushing entrepreneurs to really have a growth mindset and continuously learn and I think that's pretty well agreed with across the board

um in terms of of something that I think a lot of people will not disagree or will disagree with uh I think there's a certain amount of kind of crazy and believing your own legend that you have to have to be a massively successful entrepreneur like the Elon Musk uh caliber entrepreneur so I I think I probably differ from a lot of people in that area uh although I think you know continuing to remain humble as you

grow your company you know at this point are you know for trifecta we're not well north of a hundred million in revenue wow making sure you stay humble while kind of believing your own legend at the same time

I think is is pretty important and in a little bit uh you know counterintuitive for most entrepreneurs I mean fire nation you have two options in life believe your own legends or not and so of those two why would you not like believe in yourself have confidence have pride

you are legendary and Greg high level entrepreneurship we're specifically talking high level it's focused on solving major we're talking major world problems how are you specifically doing this

absolutely so I I joke that some of the entrepreneurs that really inspire me are people like like Elon Musk that I just mentioned that look at like species level problems if we look at human kind

as a single species globally what are some of the biggest problems we face and you know easy ones come to mind in that you know we're a one planet species we get hit by an asteroid you know part of my French were

worst kind of you know so you know Elon Musk is trying to set up a you know a city on Mars obviously there's you know pretty wide consensus around climate change so you know getting electric cars and electric houses

and buildings up and running he's he's tackled those as well for me I'm I happen to be married to an emergency room physician and she's a chief in the the ER here in Sacramento and ultimately you know hearing her kind of day in and day out stories

throughout our our relationship we've been together for 12 years now chronic disease seems to be like the big problem that we face here in the United States we spend over a trillion dollars trillion with a T in

healthcare costs every year and if if you look at total productivity health care etc costs a lot of the estimates are as much as 1.7 trillion a year that we're spending on chronic disease that's caused by poor nutrition so I come from the software entrepreneurship world largely kind of be to be software and while it feels great to save other businesses you know 2% on their

their EBITDA their bottom line etc tackling a major world problem like you know suboptimal nutrition the obesity epidemic whatever turn of phrase you want to call it was what really inspired us to start trifecta

and I do want to jump in on that Greg because let's be honest the vast majority of Americans their overweight their obese we're talking not just like over 50% we're talking the vast majority so what specifically is wrong and how are you

setting about to fix it a great question and getting into the business being savvy entrepreneurs I I always encourage people to really look deeply at the problem you know think thinking through the obesity epidemic most people are like oh it's personal choice

people just need to pick a salad instead of McDonald's Big Mac and if you look back over history going back to the 80 70s and even 60s we didn't have this problem in the United States it's a relatively new problem for us and the transition that happened in society

which was a fantastic true you know transition that all of us are in full support of was that women entered the workforce so there was no longer one major member of the household at home cooking three meals a day like leave it to be ver style you now have

you know women working right alongside men 50 60 you know plus hours a week like like my wife that created a environment in the economy where getting food quickly became the key thing that Americans focused on and that in the you know the

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