Hey Mike, how are you?

Always the pleasure, doing well.

Yes, likewise.

So listen, this is a question that I know you get asked a lot.

We're going to dive right into it because this one, you know, might take a little bit of time and, but I think a lot of people are very curious about this because you obviously have a master work which is a guerrilla mindset and you do a lot of blogging and you have for a very long time you started it with a legal blog and then you went into some like kind of self help kind of stuff and then you know

but guerrilla mindset and in all these different you know writing whether it be a blog or a book

or you know long form writing so the question that I see I actually posed a lot on

your Twitter feed and I've heard people ask you as well but it's always hard to

kind of lay it out in you know a five minute conversation with somebody if you're

you know drinking a glass and wine and smoking a cigar is what is the best way to approach writing a

book or are writing a long form blog and and how do you kind of break that down if you've got an idea.

You know, I know that right now you're going through the process of, well you've got audacity that you've been, you spent a lot of time on over the past year.

So how does somebody like you who really has had a lot of success writing, how do you approach

writing as a craft?

If it's non-fiction, it's a little bit different than fiction.

With fiction, you know, your storyboarding and whatnot.

With non-fiction you just write every day, half an hour to one hour just essays.

And then the essays become a book.

The way I put is you don't write a book.

No one writes a book.

You write a bunch of pages and then you organize and fold the pages together.

And that's how Gorilla Mindsette came to be. I was writing about discrete subjects here and there.

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