How to Win on Relevance in a Modern Market
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 16 March 2026
⏱️ 36 minutes
🧾️ Download transcript
Summary
In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also discuss the power of LinkedIn for B2B and why you need to stop wasting working media dollars on creative that hasn't been proven.
You’ll learn about:
- The transition from Social Media to Interest Media
- How to build and utilize a "Mid-Funnel" strategy
- The role of a "Veditor" in modern marketing
- Why LinkedIn is the best ad product for B2B
- Preparing for the GEO and AEO revolution
Transcript
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| 0:00.0 | The only way to grow a business in 2026 is to win on relevance with as many different |
| 0:07.2 | consumer segmentations as you possibly can. And the only way to do that is to drive down the |
| 0:13.8 | cost of creative, create a process that actually measures creative, and stop wasting |
| 0:19.6 | working media dollars on dumb shit. |
| 0:23.7 | This is the Gary Vee audio experience. |
| 0:28.0 | Okay, so there's a lot to cover. |
| 0:31.9 | I think the thing that really drives me in these last 15 years |
| 0:39.3 | of running this agency and working with such substantial companies |
| 0:43.3 | is the stunning lack of common sense. |
| 0:49.3 | And I mean this, |
| 0:51.3 | the stunning lack of common sense that comes into the boardroom that I thought about 15 years ago |
| 0:58.3 | made, I remember my first couple meetings |
| 1:00.7 | when I started the company, I called my mom, I'm like, mom, |
| 1:03.8 | I'm a genius. |
| 1:06.9 | And then I realized about six months in, |
| 1:10.2 | I wasn't a genius that employees of large corporations |
| 1:15.4 | had to abide by scoring systems that oftentimes |
| 1:20.2 | were not correlated to the truth of what was happening in the market. |
| 1:25.4 | I stand here today, warm welcome, |
| 1:27.8 | the good vibes you're all giving me |
| 1:29.4 | on the back of having the great luxury of the last, |
| 1:32.3 | really, even though I'm 50, |
... |
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