How to Win in a Future with 100 Billion AI Influencers
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 12 March 2026
⏱️ 47 minutes
🧾️ Download transcript
Summary
In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappearing." I also discuss why selfish content always leads to plateaus and how detaching from the need for admiration is the key to courage and consistency.
You’ll learn about:
- The Inevitable Rise of AI Influencers
- Why Attention is Always Changing
- The Power of Selflessness and Bringing Value to Your Audience
- The Necessity of Platform Diversification (YouTube Shorts, LinkedIn, Substack)
- Why Building Community Depth Matters More Than Ever
- The Massive Opportunity in Live Shopping
- How to Detach from Admiration and Deal with Judgment
Transcript
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| 0:00.0 | 100 billion people that are pretty and charismatic |
| 0:03.5 | are about to join social media. |
| 0:06.6 | Unlike you, they are not real, |
| 0:08.5 | but like you, they will seem real, 100% real. |
| 0:11.8 | So what are you doing right now to prepare |
| 0:14.1 | to compete with 100 billion? |
| 0:17.1 | There's 8 billion people on Earth. |
| 0:18.9 | What are you doing right now to prepare |
| 0:20.5 | for 100 billion influencers joining the ecosystem? |
| 0:25.6 | This is the Gary Vee audio experience. |
| 0:28.6 | Let me give an example of things that you could be doing. |
| 0:32.6 | You could be actually replying to the comments and DMs you get. |
| 0:36.6 | Right? |
| 0:37.7 | It is scary how many people here do not reply to their fans |
| 0:42.9 | at all. |
| 0:44.1 | I built my brand by replying to every single tweet |
| 0:47.2 | I got on Twitter from 2007 to 2011 for four years. |
| 0:51.3 | All of them. |
| 0:52.4 | Something that you can build is depth with your community. |
| 0:55.0 | The other thing you could be doing is you could be not only DMing them or interacting |
| 0:59.7 | them, but setting up once a month a virtual Q&A for your fans where you just sit and answer |
| 1:06.1 | people's question. |
... |
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