How to Weaponize Your Data | Ep. #1233

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 16 December 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track customer behavior and thus target them in more personalized and effective ways. Tune in to hear what you can do to double down on every site visitor! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Weaponize Your Data. [00:36] How the collection of data is increasing and becoming almost unmanageable. [00:53] Using customer data platforms to track customer behavior and target them. [01:28] How sales enablement tools can help you weaponize your data. [01:58] How BounceX helps you to get the maximum amount of revenue out of each visitor. [02:57] The size of company that Bounce X works for and advice for smaller companies. [03:40] An example of how IP and email addresses can be used for personalized marketing. [04:57] The benefits of using Supermetrics to connect the data within Google Data Studio. [05:40] The limitations of Google Analytics and how it differs from Google Data Studio. [06:35] That’s it for today! [06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Hull Outreach SalesLoft BounceX Coca-Cola Clearbit Supermetrics Google Data Studio Google Analytics Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we are going to talk about how to weaponize your data.
1:00.0	So look in the last episode where we talked about marketing trends for 2020.
1:04.6	You should definitely check that one out by the way if you haven't.
1:06.9	We talked about how we're collecting more and more data.
1:10.1	Businesses have so much data coming from disparate sources.
1:12.8	It just gets crazier and crazier and crazy.
1:14.8	It becomes almost unmanageable.
	...

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