Neil & Eric's Personal Strategies for Creating Successful Blogs | Ep. #44

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 13 September 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #44 Neil and Eric talk about generating more blog topics for your website—why it’s so important and the tools you can use to ensure your content is always fresh. Listen as they share their personal strategies for creating winning blog content that’s not only interesting to them, but interesting to their readers. Time Stamped Show Notes: 00:30 – Generating more (and more exciting) blog topics 00:37 – Use BuzzSumo 00:53 – Take what BuzzSumo gives you and IMPROVE upon it 01:54 – Look at posts that are fairly new 02:20 – Take the sub-headers and turn those into individual posts 02:58 – Use Google News or Trends to see what’s hot 03:23 -- Learn how to write content that’s fresh AND informative 04:00 – The internal search feature on your website isn’t sexy, but it is valuable 04:35 – Go to NeilPatel.com in the footer click on TOOLS and then type in your competitor’s URLs 05:00 – Don’t copy your competition, outperform them 05:55 – Convince and Convert 06:30 – Look into your analytics and figure out which of your posts have done well—find the key elements and piggyback off them for new content 07:48 – Feed.ly 08:10 – Whenever you’re coming up with new ideas, you need to strike while the iron is hot or keep a running inventory of those ideas 3 Key Points: YouTube advertising is cheap right now but it won’t be forever. Someone else’s laziness is your competitive advantage. When your ad doesn’t resonate, retarget, retarget, retarget! Resources Mentioned: BuzzSumo – A valuable took Neil and Eric use to identify trending blog topics Convince and Convert – Strategic advisors that work with world-class organizations to make digital marketing and customer experiences remarkable Feedly – Organize and share relevant news stories Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

Click on a timestamp to play from that location

0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of marketing school. I'm your host Erritu.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to be talking about how you can generate more
1:01.0	a blog post topics. Sure, so the quickest way you can generate more
1:05.0	ideas or topics to blog on is just use a tool called Buzz Sumo.
1:09.0	We've mentioned it many times.
1:11.0	You go there, you type in keywords within your industry and it'll tell you all
1:15.4	the popular stuff now once I give you a list you don't want to just go and copy
1:19.8	that exact blog post the headline and something similar, you want to write something
1:23.8	that's better.
1:24.8	It goes back to a tactic that Brian Dean calls a skyscraper technique.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.