How to Use Your Personal Brand In Your Job Search, with Tonjala Eaton

Find Your Dream Job: Insider Tips for Finding Work, Advancing your Career, and Loving Your Job

Mac Prichard

Careers, Business

4.8 • 630 Ratings

🗓️ 29 October 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Check out the podcast on Macslist here: (https://www.macslist.org/?post_type=podcasts&p=16425&preview=true) Whether you realize it or not, you already have a personal brand — it’s your reputation and the value you bring to the marketplace. On this episode of Find Your Dream Job, career coach Tonjala Eaton explains how to intentionally shape and share that brand to stand out in a crowded job market. She shares why self-reflection is the first step in identifying what you want to be known for and how to define the unique mix of skills and attributes that set you apart. Tonjala also offers guidance on using tools like ChatGPT to explore your strengths, clarify your message, and discover the impact of your work. You’ll learn how to be intentional about your career goals, focus your job search, and communicate your brand effectively — from your LinkedIn profile to your interviews. Tonjala also explains why having a clear, consistent message helps you attract the right opportunities, avoid burnout, and show employers exactly where you fit. By owning your story and showing up authentically, you’ll build credibility, confidence, and momentum in your job search. About Our Guest: Tonjala Eaton is a career coach who helps her clients move into new careers. Resources in This Episode: Connect with Tonjala on LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Because I run a job board, I talk to applicants almost every day.
0:04.0	And many of the people I meet make the same mistake.
0:07.0	They have no clear job search goals.
0:10.0	So they apply everywhere, every day, all day long.
0:15.0	You might think it's smart to send lots of applications.
0:18.0	After all, it's a numbers game, right? It's not. The more you narrow your
0:23.2	search, the easier everything gets, and the happier you'll be in your next job. Stop chasing every
0:29.5	lead. Instead, focus on what you really want. Now, figuring out your goals can be hard, but we have
0:35.8	a MaxList resource that can help.
0:38.3	Finding focus in your job search.
0:40.6	Go to MaxList.org slash Focus.
0:43.2	Our free step-by-step MaxList Guide will help you create your own job search goals.
0:49.1	Get your copy today.
0:50.8	Visit maxlist.org slash focus again.
0:54.6	That's maxlis.org slash focus.
0:56.7	Focus. This is Find Your Dream Job, the podcast that helps you get hired, have the career you want, and make a difference in life.
1:15.1	I'm your host, Mack Pritchard.
1:17.4	I'm also the founder of Max List.
1:20.1	It's a job board in the Pacific Northwest that helps you find a fulfilling career.
1:25.4	Every Wednesday, I talk to a different expert about the tools you need to get
1:28.9	the work you want. Whether you know it or not, you have a personal brand. And it can help or hurt you
1:37.3	when you look for work. Tajla Eaton is here to talk about how to use your personal brand in your
	...

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