How to Use the Venture Builder Model to Create, Operate, and Scale Startups with Andy Kieffer

Your Brand Amplified

Bleav + Anika Jackson

Management, Entrepreneur, Public Relations, Entrepreneurship, Small Business, Marketing, Marketing Trends, Business Trends, Ai, Women-owned, Business, Sales Strategy, Artificial Intelligence, Sales, Social Media, Branding, Podcast, Communications

5.0 • 132 Ratings

🗓️ 16 December 2022

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Andy Kieffer, an early stage software exec turned entrepreneur, helps brands connect with social media content creators in an authentic way that actually sells products. He is currently the CEO of Voxfeed, an influencer marketing platform, and a partner in a venture capital firm that invests in Mexican startups. You will learn:1. How Guadalajara, Mexico has become a tech hub, producing more IT and tech graduates than the Bay Area each year.2. How Andy Kieffer's company helps brands connect with social media content creators in a way that is more authentic and effective than traditional influencer marketing.3. How Andy's company takes a "factory approach" to building products, which has led to the development of over 60 products in just 10 years.https://agavelab.com/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to your brand amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:12.8	I am Anika Jackson here with another episode of your brand
0:16.2	Amplified with an amazing guest Andy Kiefer.
0:19.9	Andy, thanks for being here today.
0:21.8	Yeah, it was my pleasure.
0:22.6	Thanks, Anaka, for inviting me.
0:24.0	Absolutely.
0:25.1	So you started out as an early stage software exec
0:29.7	and you've done many, many things.
0:31.6	You have a few different businesses and operations, and I'd
0:34.7	love for you to share a little bit about your backstory and how you got to who you are and
0:39.9	why you're here today. Great, I'm happy to.
0:44.0	I don't know how far back we want to go.
0:47.0	Let me go back to the beginning.
0:48.0	I'm from the Midwest a small little farming town.
0:52.0	Yeah, a little crap town in the middle of nowhere.
0:55.3	The only advantage of being from there is knowing from very early age I had to get the heck out of there.
1:01.2	So I'm from Kansas myself heck out of there. Well, I'm from Kansas, myself.
1:03.6	Okay, cool.
1:05.0	So I get that.
1:06.2	Yeah, yeah, yeah, yeah, so really early on I left.
	...

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