Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

brands to learn their stories, what makes them tick, and tips and tricks that make a difference. Hello, I'm Manneka Jackson and I am here with Michelle Medellac today on the Your

Brand Amplified podcast.

Michelle, thank you so much for joining us.

Thank you for having me.

I'm excited to be here. Absolutely. So I would love for you to share your

journey because a lot of people don't know how to get into digital marketing, how to automate, how to do all the things that you do and

that you become really successful at.

I'd love for you to share your journey and your story.

Absolutely.

Because I think I empathize with a lot of people in that tech isn't, well, I say tech is my gamut, I was actually a computer programmer, but it was a really good one.

So my partner in business and pleasure likes to tease me that I may have been a computer programmer

But I wasn't the kind where you slip the pizza under the door and let them get to their thing

I was the kind that was going all through the office going and what are you doing and what do you think?

No, that's social. So what I started doing in about 2003 is was speaking and I was doing personal development courses and the stage was really my game.

That's where I flourished.

And in about 2015 or so, the world started changing and they wanted more of the course content to be digitally delivered,

which is fine. It was kind of, it had been done up until that point, but there was a real demand for it.

And I looked at my partner, like I said, in business and pleasure and said, like, you got to take care of my tech because I'm just way too busy. I can do the videos, I can do all this stuff, but you gotta put it on.

And what we discovered was that the personal development realm,

per se, didn't translate digitally very well,

because it was just too generalized, it wasn't specific.

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