How To Use The "Pay-To-Play" Launch Strategy To Have Your Biggest Launch Yet with Jill and Josh Stanton: An EOFire Classic from 2022

Entrepreneurs on Fire

John Lee Dumas

Entrepreneurship, Careers, Business

4.8 • 4.1K Ratings

🗓️ 19 December 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Josh and Jill Stanton are the co-founders of Wealthy Course Creator, their slice of the internet where they help Digital Course Creators and Coaches have bigger launches, change more lives, and make more money than they know what to do with.

Top 3 Value Bombs

1. Having paid boot camps gets you more quality leads.

2. Do not just sell courses, sell the outcome.

3. Make sure that your pitch is in line with what you are teaching in your program.

Transcript

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0:00.0	Boom! Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, brought to you by High Level, the All-on-One Sales and Marketing Platform.
0:11.0	On today's classic episode, we'll be breaking down how to use the pay-to-play launch strategy to have your biggest launch yet.
0:17.7	To drop these value bombs, I brought Jill and Josh Stanton into EO Fire Studios. Jill and Josh are the co-founders of a wealthy course creator. Their slice of the internet where they help digital course creators and coaches have bigger launches, change more lives, and make more money than they know what to do with. And today we talk about how having paid boot camps get you more quality leads. And don't just sell courses, sell the outcome.
0:37.9	And make sure that your pitch is in line with what you are teaching in the program. And oh,
0:41.3	so much more. And a big thing of sponsoring today's episode goes to Jill, Josh, and our sponsors.
0:47.6	Are you ready for the ultimate all in one platform for entrepreneurs, marketers, coaches,
0:52.9	and agencies? Build funnels, automate follow-ups,
0:56.3	manage clients, and even white label your own software, say hello to our featured partner
1:02.1	high level and visit high level fire.com to start your free trial today.
1:10.4	Fire Nation, as I mentioned in the introduction, I have brought my dear, dear friends back
1:17.4	onto entrepreneurs on fire to talk about how to use the pay to play launch strategy to have
1:23.3	not your smallest, but your biggest launch yet.
1:27.1	And before we get into the amazing stuff that I've already teased in that introduction,
1:31.6	I want to ask Jill and Josh to just take a couple minutes and talk a little about their
1:36.6	rebranding because they had an amazing brand, which is still an amazing brand, and they did
1:41.6	a little bit of a shift, and I kind of would love to hear the two of you talk through it. So Jill Josh, what's up? Welcome, Ann's. Talk us through it.
1:48.9	So stoked to be back. Are we, we're like the most popular guests, aren't we?
1:53.9	Other than Kate.
1:55.2	EFO history? I think every time you guys are on, I hear nothing about why are they not regulars, like weekly.
2:03.0	We wonder the same thing.
2:04.7	You should think about that after this interview.
2:07.1	I'll talk about that later.
	...

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