Becoming Disruption Proof with Brant Cooper: An EOFire Classic from 2022

Entrepreneurs on Fire

John Lee Dumas

Entrepreneurship, Careers, Business

4.8 • 4.1K Ratings

🗓️ 20 December 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

The New York Times bestselling author of The Lean Entrepreneur and Founder of Moves the Needle, Brant Cooper serves as a trusted adviser to startups and large enterprises around the world.

Top 3 Value Bombs

1. Embrace the exploration and learning side in order to execute better.

2. We live in a more complex world - we have to start thinking about how we can manage our companies differently to deal with a world filled with uncertainties.

3. Focus on creating value for human beings. The more value we create for others, the more it comes back to us.

Learn how to Become Disruption Proof - Brant Cooper Website

Transcript

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0:00.0	Light that spark fire nation. JLD here and welcome to entrepreneurs on fire. Brought to you by
0:07.8	high level, the all-on-one sales and marketing platform on today's classic episode. We'll be breaking
0:12.8	down how to become disruption proof to drop these vibe bombs. I brought to Brantz Cooper into
0:17.4	EO Fire Studios. Brandt is a New York Times best-selling author of The Lean Entrepreneur and founder of Moves the Needle. Brands serves as a trusted advisor to startups and large enterprises around the world. And today we talk about how you need to embrace the exploration and learning side in order to execute better. And focus on creating value for human beings. The more value we create for others, the more it comes back to us and oh, so much more.
0:38.4	And a big thank you for sponsoring today's episode goes to Brandt and our sponsors.
0:42.6	Fire Nation, we believe this is your year to take your business to the next level.
0:46.9	Start your transformation by attending the world's highest rated business growth workshop
0:50.1	taught personally by Clay Clark and featuring football star and entrepreneur Tim Tebow
0:54.0	and President Trump's son, Eric Trump, at ThriveTimeshow.com slash shop taught personally by Clay Clark and featuring football star and entrepreneur Tim Tebow and
0:54.4	President Trump's son Eric Trump at ThriveTimeshow.com slash EO Fire. Again, request life-changing
1:01.1	tickets today at ThriveTimeshow.com slash EO Fire. Are you ready for the ultimate all-in-one platform
1:08.7	for entrepreneurs, marketers, coaches, and agencies,
1:12.6	build funnels, automate follow-ups, manage clients, and even white label your own software,
1:18.0	say hello to our featured partner high level, and visit high levelfire.com to start your free trial
1:26.6	today.
1:29.3	Brant, say what's up to Fire Nation and share something that you believe about becoming successful
1:36.8	that most people disagree with.
1:39.7	Shout out to the nation.
1:41.0	Happy to be here, John.
1:42.2	Thanks for having me.
1:43.1	I think that people are execution-minded
1:45.2	and we love to say, you know, a failure is a failure to execute and we love to talk about we've got
	...

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