How To Use Paid Advertising As Part Of Your Book Marketing With Mark Dawson

The Creative Penn Podcast For Writers

Joanna Penn

Self-improvement, Arts, Books, Entrepreneurship, Business, Education

4.8 • 745 Ratings

🗓️ 6 January 2023

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How can you use paid advertising as part of your book marketing strategy? How can you reach more readers and sell more books in the year ahead? Mark Dawson provides strategies and tips in this interview. In the intro, publishing trends for 2023 [Written Word Media]; Apple AI narration; ChatGPT into Bing [The Verge]; Comments […]

The post How To Use Paid Advertising As Part Of Your Book Marketing With Mark Dawson first appeared on The Creative Penn.

Transcript

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0:00.0	Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,
0:09.0	bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.
0:17.3	You can find the episode show notes, your free author blueprint and lots more information at
0:23.0	TheCreativepen.com. And that's Pen with a double N. And here's the show.
0:30.8	Hello creatives. I'm Joanna Penn. And this is episode number 66 of the podcast. and it is Thursday the 5th of January,
0:39.1	2023, as I record this.
0:42.0	So in today's show, I'm talking to Mark Dawson about paid advertising.
0:46.6	A quick look back at how things have changed in the last decade and why organic reach is not
0:51.8	enough anymore.
0:53.2	And then we talk about some of the things you can do
0:55.5	to market your books with lots of ideas across lots of different things. Now, I'm sure many of
1:00.4	you have goals this year of reaching more readers and selling more books. I certainly do,
1:05.3	like we all do every year. We are authors. This is what we do. So hopefully this interview will give you some ideas. And that is coming up in the interview
1:15.2	section. So in publishing and book marketing news, given this is the kind of first podcast episode of
1:25.0	the year after my new year goals. Let's talk about some trends.
1:29.1	So written word media has a post on the top publishing trends for 2023, and you won't be
1:34.7	surprised to hear that the use of AI is topping the list across writing, art and audiobook narration.
1:42.9	Links in the show notes as ever. So I'm sure many of you have now
1:46.7	tried chat GPT for various things. Yesterday I used it to brainstorm a title for the short story
1:53.8	that I've referred to, the one with the combat photographer, and I wasn't happy with the one I
1:59.5	had, and neither was my editor because she did the
2:01.8	first pass edit on the short story and said yeah that title's not right and I knew it wasn't
	...

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