How to Use Mobile Marketing with Greg Hickman

The Speaker Lab Podcast

The Speaker Lab

Public Speaking, Speaking, Business, Authors, Entrepreneurship, Marketing, Education, Side Gig, Coaching, How To, Public Speakers, Smallbusiness

4.8 • 575 Ratings

🗓️ 14 June 2016

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever wondered what goes on in the world of mobile marketing? Perhaps you’ve heard of the website System.ly and are curious about its origins and its purpose. Then Greg Hickman is the man to talk to!

As the CEO of System.ly, Greg focuses on making marketing as easy as possible for speakers and entrepreneurs who are busy building their careers. He also has a background in speaking so he understands the nature of the speaking business and how hectic a speaker's lifestyle can be.

Today on the show, Greg shares how he came up with the idea to create System.ly, how his own career in speaking sparked his interest in mobile marketing, and how he utilized his talents as a speaker to spring this topic into the mainstream. He also explains a call to action he uses in his speaking that you can too, plus plenty more on this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:

What is System.ly and how does it work?
How can your audience interact with System.ly?
What’s the best way to start and grow your email list.
What are the next steps after you speak to an audience?
How to entice your audience to call you after email marketing.
How can you engage the audience through email long-term?
What is a master email list and how can you use it?
And much, much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:48.9	What is up, my friend, Grant Baldwin here. Welcome back to the speaker lab podcast. Hope you
0:52.9	doing well. Hope life is treating you good. Hope you enjoy the summertime. You get into the pool, the lake, the beach, the ocean, wherever it is that you go to have a good time. I hope that you are there or headed there or, I don't know, get there sometime soon. Hey, today we got a great episode. We got my buddy Greg Hickman hanging out with us. Greg runs a email marketing company called Systemly, where he teaches all about email, especially email automation
1:15.7	and email funnels. And so we're going to have a great conversation today about why this matters for
1:20.6	speakers, because here's the challenge. Here's the reality of speakers. Is that you go speak,
1:25.1	the audience may love you, and then they leave and go home, and the reality
1:28.2	is that they will remember very, very little of what it is that you said. And so it's really
1:33.6	important to create these systems, these funnels, these email tools, and automation tools,
1:39.8	specifically, where you can continue to follow up with audience members and potential leads,
1:45.3	potential clients after the speaking gig so that you can continue to build that report,
1:49.9	continue to build that relationship, that connection.
1:52.6	On top of that, plus you just want to be able to remind them of the message that you just
1:57.3	shared with them in person.
1:58.9	And so having some of those email systems in place
	...

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