How to Use Meta’s New & Improved Lead Ads with Lauren Petrullo
Perpetual Traffic
Tier 11
0.0 • 0 Ratings
🗓️ 24 November 2023
⏱️ 50 minutes
🧾️ Download transcript
Summary
Ralph and Kasim engage in a witty and insightful discussion with marketing expert Lauren Petrullo. They delve into the evolving world of AI in business, emphasizing the importance of a disciplined approach to new technologies. They discuss the strategic use of Meta lead forms, exploring their customization capabilities and direct CRM integration. Amidst a landscape reshaped by privacy laws and tracking challenges, Lauren shares valuable insights on customer engagement strategies and the critical balance of reliance on platforms like Meta.
Chapters:
- 00:00:00 - Unveiling the Power of AI in Marketing: A New Era Begins
- 00:02:00 - Meta's Magic: Transforming Leads with Innovative Forms
- 00:04:00 - AI Tools: The Secret Weapon for Time-Saving and Efficiency
- 00:06:00 - Navigating the Maze of Data Privacy in Digital Ads
- 00:08:00 - Crafting Questions that Connect: A Masterclass in Engagement
- 00:10:00 - Beyond Meta: Balancing Platform Power with Marketing Savvy
- 00:12:00 - Crafting the Perfect Lead Form: An Art and Science
- 00:14:00 - CRM and Meta: A Symphony of Integration for Marketers
- 00:16:00 - Tackling iOS Updates: Marketing Strategies in the Apple Era
- 00:18:00 - In-App Ingenuity: Winning Strategies for Marketers
- 00:20:00 - Europe's Privacy Puzzle: How Marketers Can Stay Compliant
- 00:22:00 - Mastering the Art of Data Collection in a Privacy-Centric World
- 00:24:00 - Deep Dives into Digital Marketing: Expert Insights Unveiled
- 00:26:00 - Adapting to Privacy Norms: A New Challenge for Marketers
- 00:28:00 - The Conditional Logic Conundrum in Lead Generation
- 00:30:00 - Tracking's Future in Marketing: Staying Ahead of the Curve
- 00:32:00 - Digital Ads Reimagined: Engaging Customers Like Never Before
- 00:34:00 - Preparing for the Digital Marketing Revolution
- 00:36:00 - AI in Action: Real-World Marketing Tactics Uncovered
- 00:38:00 - Exclusive Tips for Digital Marketing Gurus
- 00:40:00 - The Episode's Best Bits: Key Insights and Strategies
- 00:42:00 - Sneak Peek: What's Next in Marketing Mastery
- 00:44:00 - Wrapping Up: The Ultimate Marketing Insights Roundup
LINKS AND RESOURCES:
- Shops ads: Help boost your sales and ROAS on Facebook and Instagram
- Search Results for: Lauren Petrullo
- Search Results for: Kobi
- About instant forms
- How to create a lead ad from your Facebook Page
- Perpetual Traffic on YouTube
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here. |
| 0:02.3 | With something that could seriously upgrade your top of funnel ad game, if you've been a |
| 0:07.4 | PT listener for any period of time, you know that we talk about top of funnel all the |
| 0:10.8 | time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.8 | or customers and then convert them typically at bottom of funnel. |
| 0:22.8 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. So you're hitting the audiences with a complete approach. |
| 0:46.4 | You reach them, then you remind them, and then you collect the revenue. It's a strategy designed |
| 0:52.6 | to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:12.9 | And the match rate is awesome. |
| 1:15.0 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCritter, we twisted |
| 1:28.7 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for |
| 1:34.3 | y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the |
... |
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