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Perpetual Traffic

How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 21 November 2023

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph joins forces with John Moran, a visionary in the realm of Google Ads, to unravel some of the most effective and groundbreaking strategies for lead acquisition and sales enhancement. John, with his deep expertise and innovative approach, shares invaluable insights on utilizing Google Ads to not only acquire more customers but also to achieve larger business visions. From discussing tactics like entering multiple auctions with individual campaigns to enhance conversions without traditional tracking, John sheds light on counterintuitive strategies that address both retention and winning back clients. He shares real-life examples and data-driven results, highlighting how businesses can leverage Google Ads for exponential growth and return on investment.

Chapters:

  • 00:00:00 - Welcome to Google Ads Mastery with John Moran
  • 00:02:00 - Dive into John's Unique Google Ads Strategy
  • 00:04:14 - How to Build Unbreakable Customer Loyalty
  • 00:08:03 - Repeat Business: The Google Ads Advantage
  • 00:09:00 - Sneak Peek: Exclusive Insights from Solutions 8
  • 00:12:54 - 3,162 SKUs: A Story of Exceptional Management
  • 00:16:27 - E-Commerce Mastery: Engaging Your Audience
  • 00:23:21 - Targeting Mastery: Precision Keyword Techniques
  • 00:26:07 - Exclusive: John Moran's Latest Google Ads Revelations
  • 00:29:27 - Inside Google’s Mind: Targeted Ads Secrets
  • 00:30:39 - Navigating Performance Max Challenges in Lead Gen
  • 00:33:11 - Unorthodox Google Ads Strategies Revealed
  • 00:34:50 - The Conversion Conundrum: Google Ads Insights
  • 00:41:06 - Business Impact: Revolutionary Workflow Strategies
  • 00:43:00 - Delivering Excellence: Beyond Skills and Service
  • 00:45:00 - Future-Forward: Crafting Tomorrow’s Google Ads Strategies

LINKS AND RESOURCES:


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Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

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