How to Use LinkedIn to Gain Speaking Gigs with Josh Turner

The Speaker Lab Podcast

The Speaker Lab

Public Speaking, Speaking, Business, Authors, Entrepreneurship, Marketing, Education, Side Gig, Coaching, How To, Public Speakers, Smallbusiness

4.8 • 575 Ratings

🗓️ 13 September 2016

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you're looking to connect with a highly targeted group of prospects to help you grow and advance your speaking career, you'll want to hear today's guest! Josh Turner is a LinkedIn guru, as well as the founder and creator of LinkedSelling.

On episode 97 of The Speaker Lab, Josh and I discuss how he became interested in LinkedIn, how he helped his first client generate $20 million from a campaign on the networking site and the proper ways to connect and grow your network with LinkedIn (and why so many people are using it wrong).

I decided to bring on Josh because many people have asked me how to use LinkedIn to grow their speaking careers. Not only is he a friend, but he's a wealth of information. He'll help you figure out the best way to tap into the LinkedIn scene and much more on today's show!

THE FINER DETAILS OF THIS SHOW:

How Josh knew he had something special with his LinkedIn business.
What is Linked University and who is it for?
How NOT to use LinkedIn and why it's gotten a bad rap in many circles.
The three ways to stay top-of-mind with your highest value prospects.
The best way to initiate a connection with someone on this particular site.
What's the biggest mistake most people make on LinkedIn right away?
When to include a call to action, and when to make a pitch to your prospects.
What a campaign on LinkedIn consists of, and how to do it properly.
And so much more!

EPISODE RESOURCES

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:48.8	What is that, my friends? Welcome back to the speaker lab podcast. My name is Graham Baldwin. We are on
0:52.6	episode 97. This is the place to be to learn all about how to build your speaking business. And so today we got a great episode for you about how to find speaking gigs and connect with potential decision makers using LinkedIn. And so we're going to be talking about that in just a couple minutes. Before we get into it, let me quickly remind you, if you haven't already't already you got to register for the speaker lab summit you can go over to the speakerlab
1:15.1	summit dot com now at the time of uh that you're listening to this the summit is happening
1:20.7	like we're what's going on right now you've already actually missed a couple of days if you
1:24.9	haven't already registered yet and and if you haven't registered what are you waiting for for? I've been telling you about it for weeks now. Come on. So here's the deal. We have gathered over 40 of the best speakers on the planet. I mean, top of the top, cream of the crop. Did you like that? That was totally unintentional, but I'm pretty proud of that. top of the top, cream of the top. Oh, man. You did it once and then you can't get it back, right?
1:46.8	Anyway, all right.
1:47.4	So we did an interview. but I'm pretty proud of that. Top of the top, cream of the top. Ah, man, you did it once and then you can't get it back, right?
1:46.8	Anyway, all right. So we did interviews with people like Michael and Amy Port, Tim Sanders, John Acuff, Pat Flynn, Mark Sandborn, Joe Callaway, Ken Davis, Pam Slim, Josh Schip, Scott Stratton, James Clear, Rory Vaden, Casey Graham, Scott McCain, Chris Brogan, Ray Edwards, Dory Clark, Bob Berg, John Corcoran.
2:06.4	I mean, we're talking like, again, just some really top-notch speakers, John Gordon, Andy Andrews, Dan Miller, Jeff Goin, John Lee Dumas, Brian Harris, Chandler Bolt, Chris Ducker.
2:16.0	So basically what we have done here is we've interviewed these 40 plus speakers just to hear
2:20.2	how have you built your speaking business?
2:21.8	What's working for you?
2:23.0	How do you build and create and deliver a great talk?
	...

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