How to Email Potential Clients with Ed Gandia
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 15 September 2016
⏱️ 36 minutes
🧾️ Download transcript
Summary
Have you emailed potential clients about speaking gigs only to hear crickets? If you aren't getting the response you want (or any response at all), today's show is just your cup of tea. Ed Gandia is the master of using email for prospecting.
On episode 97 of The Speaker Lab, Ed and I talk about his previous life as an IT services sales person, as well as how he discovered the proper way to use email as a prospecting tool and later built a career from it.
Today Ed has pearls of wisdom on everything from the importance of interrupting the email status quo, the role snail mail plays as a connecting tool, and the different components your initial email must have to be successful. Check it out on episode 97 of The Speaker Lab!
THE FINER DETAILS OF THIS SHOW:
- How can you make your email stand out?
- Advanced Google search techniques you can use to find an email address.
- Why you should make your first email 125 words or less.
- What are Ed's four meaningful connections to use in your emails?
- What are the two reasons to end your email with a question?
- What generates the biggest response rate in initial communication with a client?
- How to follow up without being annoying!
- What response rate should you expect to from your first email?
- And so much more!
EPISODE RESOURCES
- Ed Gandia's web site
- Ed's sample script for you
- Ed Gandia on Twitter
- All My Tweets
- Any Mail Finder
- Charlie app
- Data.com Connect
- Get Free Speaker Resources
- Book a Call with The Speaker Lab
- Calculate Your Speaking Fee
- Join The Speaker Lab Community on Facebook
- Subscribe on Apple Podcasts
- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, friend, are you looking for ways to book more paid speaking gigs? |
| 0:03.7 | Well, of course you are. |
| 0:04.4 | Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website. |
| 0:27.2 | This training is free. |
| 0:28.1 | It's live and we offered a few times a week so you can find a time that works best for you. |
| 0:32.5 | All you got to do is head over to thespeakerlab.com slash get booked. |
| 0:36.3 | That's all one word. |
| 0:37.2 | Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked |
| 0:39.3 | and register right now. We look forward to seeing you on the live training. |
| 0:48.8 | What is up, my friend? Welcome back to the speaker lab podcast. My name is Graham Baldwin. Good to |
| 0:52.5 | have you here with us today. We're on episode 98. We are closing in on an even 100 episodes. So looking forward to that. It's going to be a lot of fun. We've got a cool episode playing for that episode. But before we get there, we are still on episode 98 today. So let's get into it. Hey, also, before we do, let me quickly remind you that if you haven't already, |
| 1:11.5 | we are in the thick of things within the Speaker Lab summit. This is an online virtual summit that we have |
| 1:16.6 | been working on behind the scenes for the past several months. And it is finally here. And we are right in the |
| 1:21.7 | midst of it. We have had literally thousands and thousands and thousands of people from all over |
| 1:27.3 | the world that have |
| 1:27.9 | registered that are taking part in this. Because I know sometimes like we want to hear from some |
| 1:31.8 | of the best speakers on the planets and just traveling can be hard and, you know, going to a |
| 1:37.3 | conference and revenge or leaving family and just the logistics or taking off work and all that |
| 1:41.1 | stuff makes it difficult. So what we've done is we have interviewed over 40 of the world's best speakers. We put them together in the Speaker Lab Summit here. This is a |
| 1:49.6 | virtual online summit that you can actually attend for free. Yes, that is right. You can |
| 1:54.8 | attend for free. You don't have to leave your home. You can stay home. You can watch in your pajamas. |
| 1:59.1 | We're totally good with that, all right? |
... |
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