How to Use Intent to Shape Your Content & SEO | Ep. #1203

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 16 November 2019

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process your potential customer is, drive them toward the point of purchase and engage them most appropriately. Tune in to hear how to organize your content within the funnel system and what percentage of content should belong to each funnel. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Use Intent to Shape Your Content and SEO. [00:35] The three main buckets of intent: top, middle and bottom of the funnel. [00:45] What top of funnel typically involves: information and education. [01:32] How the middle of the funnel is different and refines searches by comparison. [02:13] The bottom of the funnel: when someone is ready to buy and the keywords they’ll use. [02:38] The importance of understanding how customers buy and how your content performs. [03:07] Map out the percentage of content that will be top, middle and bottom of the funnel. [03:20] Examples of how to drive your customer from the top to the bottom funnel. [03:53] Using Gliffy and other flow chart software to organize and communicate your ideas. [04:10] Thinking carefully about the call to actions in converting people into customers. [05:57] Targeting people based on the funnel category of the article they downloaded. [06:29] Ensuring that you have the right email service provider. [06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Gliffy ScheduleOnce ConvertKit Drip Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue.
0:54.0	And I'm Neil Patel.
0:56.0	Today we're going to talk about how to use intent to shape your content at SEO.
1:01.0	But first and foremost, Neil, what does intent mean exactly?
1:05.0	So with intent, there's three main buckets, especially when you're talking about marketing
1:09.0	and SEO and content marketing. There's top of funnel, middle of funnel, and bottom of funnel. And I'll give you
1:14.0	example of each of them. So top of funnel is typically informational keywords. It's problems that people
	...

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