How to Combine Content Marketing with Paid Advertising | Ep. #127

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 5 December 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #127, Neil and Eric talk about the different ways you can combine your content marketing with paid advertising. Listen as they list down pros and cons for different Facebook ads, and the difference between Facebook, LinkedIn, Google and Twitter ad costs. Time Stamped Show Notes: 00:27 – Today’s topic: How to Combine Content Marketing with Paid Advertising 00:45 – Neil’s favorite strategy is using Facebook fans’ “likes” 01:21 – When you drive paid clicks and you stop paying, you’re not going to get anymore 02:04 – The goal is to have the least amount of fans that create the most amount of engagement 02:30 – “Boost Post” button to Facebook works 03:33 – Look at your Facebook insights 03:51 – Make sure you have a content upgrade – you can use Thrive 04:54 – Spend what you need to get the right campaign/headline that results in the most “shares”, “posts”, “likes”, etc. 05:25 – Eric promotes the page post engagements 06:31 – Think about the channel before investing in paid traffic 07:22 – LinkedIn traffic’s conversion rates are 50-60% 08:14 – Gmail ads also works – check out Growth Everywhere’s post 08:50 – That’s it for today’s episode! 3 Key Points: Combining paid advertising and content marketing IS possible and profitable. Build a following instead of just driving paid clicks. Spend money not for “likes” but to get the right campaign. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your
0:50.8	low time.
0:51.8	Welcome to another episode of marking school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to combine content marketing
1:00.0	with paved advertising.
1:02.0	Neil, what are your thoughts around this?
1:03.0	Sure there's many different ways you can do the paid advertising when it comes to
1:07.0	content marketing like driving pay-per-click traffic to it Facebook traffic but
1:10.8	here's my favorite strategy for paid advertising and content marketing.
1:14.8	I don't care how many times Facebook adjust her algorithm, the stuff that truly goes viral
1:19.4	goes viral either way.
	...

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