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Marketing School - Digital Marketing and Online Marketing Tips

Why Elon Musk doesn't use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 17 July 2024

⏱️ 19 minutes

🧾️ Download transcript

Summary

In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Why Elon Musk doesn't use data when creating new innovations (03:02) How marketing can backfire: Roaring Kitty purchased $245M of Chewy (06:35) Search everywhere optimization: platforms SEOs need to optimize for beyond Google (18:45) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

Okay, here's a question for you.

0:02.6

Do you think Elon uses data when he innovates? Yes or no.

0:09.5

When he innovates?

0:11.0

Mmhm. I would say yes and no.

0:15.0

Okay, so I was watching an interview he did.

0:18.3

He did it on the Can Lions.

0:20.2

So he has, he's like, Ken Lions, right?

0:22.1

So he did say this in interview he's like he's he said

0:25.5

You can't really use data when you're innovating because like for example if you ask people you're making the television

0:29.8

It's like would you buy television everyone's gonna say no right same thing like would you buy a television? Everyone's gonna say no, right?

0:32.6

Same thing like would you buy a car?

0:34.6

Would you buy like a light bulb?

0:36.3

So he's kind of hard to do that, right?

0:38.1

Like, but I do kind of, it is fair to say yes and no,

0:41.3

because I'm sure he does look at.

0:42.3

He uses, I think he his data to decide if this thing if he thinks like there's a trend but more so I actually think he's using data to improve the innovation what I mean by this is you know look at Tesla and all the data

0:55.4

that they're using for self-driving right I don't think without the data he could

0:59.4

innovate but the concept of hey I want cars to drive on their own,

1:03.5

there's no data to show that.

1:05.4

So when he's creating new innovations,

1:07.1

he, there's just no way you have data,

1:08.9

but when you have to iterate on it, absolutely.

...

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