How To Use Data to Maximize Your Marketing Results

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 17 November 2020

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

David Carroll is the serial entrepreneur who conceptualized the automated Direct Mail marketing tool Dope360. He is the founder of DOPE Marketing, a marketing business that provides data and advertising services for small and medium-sized businesses. In 2011, he opened Lions Share Maintenance, a company specializing in exterior cleaning and restoration for residential and commercial properties.

In this episode, we talked about direct mail marketing, market research, email marketing, audience targeting...

Transcript

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0:00.0	Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership to find out what's really behind their success in business.
0:14.5	Now, your host, the Home Service Millionaire, Tommy Mello.
0:20.1	All right, welcome back to the home service expert.
0:22.4	My name is Tommy Mello, and today I'm with my homeboy, Dave Carroll.
0:26.2	I met this guy through this guy Anthony's roofing convention.
0:30.7	He had a huge convention in town.
0:32.5	My buddy Josh Parker, or, uh, not Parker, it's, Josh Kelly with Parker and son. Yes, yes, yes. So Josh Kelly with Parker and son yes yes yes so Josh Kelly with
0:39.6	Parker and son says you got to meet this guy Dave Carroll so Dave's an expert in
0:43.9	direct mail marketing market research real estate marketing email marketing
0:48.9	audience targeting and marketing lists he's based out of Afton Minnesota he's
0:53.9	visiting the shop here he's come to of afton minnesota he's visiting the shop here
0:55.2	um he's come to town a couple times kicking at the apartment yeah uh he has a company called
1:00.8	dope dope marketing uh he's a CEO of dope marketing he's also the CEO of eight type data
1:08.9	uh dope marketing 360 or dope 360 marketing.
1:14.0	That's our, we'll talk about it.
1:14.9	It's our software product for dome marketing.
1:16.4	And then Lion's Share Maintenance, which is a...
1:19.5	Exterior cleaning, home service.
1:21.2	That's where we really cut our teeth in our entrepreneurial journey.
1:24.5	First business I started was Lion's share.
1:26.4	Cool.
1:27.4	So like I said, he knows everything
	...

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