How to use an Authority Positioning Portfolio with Mike Saunders
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 31 October 2017
⏱️ 23 minutes
🧾️ Download transcript
Summary
Mike is the author of Amazon Bestselling book Authority Selling™, contributor to The Huffington Post and Forbes & Adjunct Marketing Professor at several Universities.
Top 3 Value Bombs:
1. Start positioning yourself as an authority in your industry.
2. Always keep your eye on the road and do your due diligence.
3. A book is a tangible, authority positioning asset.
Check out Mike's website - Marketing Huddle
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Transcript
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| 0:00.0 | What's Shaken Fire Nation? |
| 0:03.8 | Jaldi here and welcome to episode 1836 of EO Fire where I chat with entrepreneurs on |
| 0:11.7 | fire seven days a week. |
| 0:15.6 | Productivity discipline focused those are my three greatest strengths and they can be yours |
| 0:19.4 | too. |
| 0:20.4 | Visit themasteryjournal.com, master all three skills in 100 days. |
| 0:26.9 | Meliscia with today's featured guest Mike Saunders. |
| 0:30.1 | Mike are you prepared to ignite? |
| 0:32.9 | I'm ready Jaldi. |
| 0:34.6 | Mike is the author of the Amazon bestselling book authority selling. |
| 0:38.5 | He's a contributor to the Huffington Post and Forbes and a marketing professor at several |
| 0:43.2 | universities. |
| 0:44.8 | Might take a minute, fill in some gaps from that intro and give us a little glimpse of |
| 0:48.9 | your personal life. |
| 0:49.9 | Yeah, thanks so much for the opportunity. |
| 0:51.8 | You know, the interesting thing is so many times people would say, you know, I'm a marketing |
| 0:55.5 | consultant and then you conjure up these specific ideas of marketing consultants or people |
| 1:00.2 | calling you on the phone from, you know, overseas saying I can do marketing things. |
| 1:03.8 | But I think the really interesting thing is I bring an academic side to marketing because |
| 1:09.6 | I teach marketing for several universities like you mentioned and I just take that academic |
| 1:14.2 | approach with my clients and I run a boutique marketing agency called Marketing Huddle and |
| 1:18.9 | have a wife and four kids and we live in a beautiful Denver, Colorado area. |
... |
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