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All you ask to drive nation shimmy shimmy aw shimmy am shimmy yeah give me the mic so I can take it away

and then give it back to Eric chup Eric chup yams as chup I chup here's the deal you just got to get

into your Wu Tang vernacular if you would spend a little more time per lifetime studying the Wu Tang lyrics

you would have a better appreciation for that intro but I'll tell you fair point I'll tell you this

chup we are we are super excited to be here with the listeners we're breaking down specific actionable

steps that your business coach will help you to implement and chup what are we talking about

now I'm excited I got Marshall to the left to me Luke Owens to the right here I am stuck in the

middle with you guys so we're going to talk about how to make a massive list of upsell possibilities

this is huge yeah and I think a lot of people get this part confused I think they get kind

of overwhelmed I think they don't know what to do and so I'm gonna make it very easy so I'm

gonna do before we jump in can I ask you a question do you get this ever we talk about it a lot

but hardworking people are often humble yes and I feel like a lot of clients that I've worked with

they initially come to this idea of upselling with like a negative connotation a negative kind

of a cloud over it is it a bad thing should you upsell what's what's the deal with it okay so let

me walk you through the the thought process on this there is a book called more than a hobby which I've

read more than once by the founder of Hobby Lobby that's a signed edition right there by the way

he signed that himself so that's fabulous little book there but anyway he talked to me when I met

David Green I met him I said sir I want to ask you Hobby Lobby how that start you know how'd you

do it and he says well what happened was is there were cerebral palsy people in my community that

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