All right, so we're going to talk about how to unsuck at social media.

So maybe, Neil, it'd be helpful if we're vulnerable.

And we kind of talked about this in the last two episodes,

but if we could be vulnerable and maybe outline where we think we suck first and maybe this is even an episode that we can send to our teams to help us un-suck in those areas

Sure, so I can tell you first off we don't do enough AB testing on YouTube.

Secondly, thumbnails with descriptions

and stuff like that.

The second thing is we don't respond to

or I don't respond to my messages, my direct messages often enough, whether it's Twitter

DMs or whether it's on Instagram or Tik-Tok. I log in every once and

while but I don't log in enough. My team logs in and posts on my behalf,

but I'm not logging enough myself to respond to comments and direct messages.

And then the third thing that I would say is I'm not willing to open up my life, which would probably

cause much, much more engagement, just due to privacy and I like my private life.

Like for example the team having someone follow me around and they believe the content was

amazing and they thought it would have gotten much much more engagement and I looked at it and I

thought it was great and it would do really well from engagement standpoint I just

wasn't willing to let him post it up you know I just like my privacy. Here's what I think we should be doing.

Let's talk about...

So for me in particular, it comes out to posting velocity at the end of the day.

So a couple of reels a day on my Instagram, so reels three reels or so which also means

posting the Tik Talks a couple times a day posting the YouTube shorts a couple times a day

...