So we're going to talk about the optimal way to post to social daily. So let me tell you what I mean by this and then we can go into it.

So the social media landscape is changing quite a bit. Even the way to get reach in general that's changing and we want to talk

about what we think is the often way to go about posting and this is more of a do as we

say not as we do type of thing because I will be the first to admit and Neil you can speak for yourself that I don't think my social game is where I'd like it to be I know what we need to do but it's not necessarily where it is how about you Neil

Yeah my social game is definitely not where it is. How about you, Neil? Yeah, my social game is definitely not

where it needs to be. We need to improve it drastically. For us, I just don't

spend enough time on social because majority of my revenue does not come from

social and I've run the numbers even if my

social platforms were ten times larger because that's the numbers we really look

for we're like all right what do we think we can get it to and we thought we can

get it or we think we can get it to 10 times more

in popularity we still see at those numbers it just not driving the

revenue that some of the other channels would for us.

Yeah so what I would say is this, I mean the world's slowly evolving or rapidly

depending on how you look at it, but if I were to say 10 years ago, oh you're going to get

more reach on LinkedIn and Twitter versus a blog post.

I would have said, no, I'd rather invest in blogging because it compounds longer overtime.

But now I just find, I know about you, Neil, but human writers, I was looking at the numbers and human writers, you know, for our blogs,

some of these posts that are really long form, they aren't getting any traffic at all.

And I'm like, what are we even spending on here?

Versus like if I just throw up a tweet or even I just throw up a video that is repurposed from this podcast I throw up on Twitter

It's gonna get at least a couple hundred if not a couple thousand views on it if not more than that same thing thing with Twitter, right? And so the way I look at it is let's just focus on Twitter first.

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