There are four big levers in your business that could be messed up.

I'll show you how to figure out which one it is and how to fix it so you can scale your business.

Most small businesses or even mid-sized businesses don't grow as fast as they could because they spend their time doing the

wrong things. There's a lot of things that can make the business more money.

The question is just which of these things will make it the most money.

And so by doing that we have to because we have to reverse back, we had those four levers that I had earlier.

We've got traffic, we've got conversion, we've got price, and then we've got churned.

So there's the big four things.

And so if we want to grow the business, those levers have to change or the business will not grow.

And so for many of you, it might just be you need more traffic.

Like the business model is fine, the economics are fine, and you need more traffic.

And so basically at least my thought process that I have with this is I try and scale as much

as I possibly can until something breaks. And then when it breaks, we fix that

thing and then go back to scaling the shit out of it again. I mean fundamentally, that's what we do.

And I mean, I teach this at for businesses but I'll walk you

through it what is going to go to these four levers that we talked about earlier

right which is going to be your traffic, your two f's there, whatever conversion, which is you tweaking your

about page, making a VSL that's better adding carousel images, tweaking the bullets that you have on your

landing page you've got the price which you can test and then you've got churn

right which has a big list of things that you can do so these are the four

levers the things that you're doing have to ladder up to one of these four things why are you doing it?

All right, so like if we were to translate your objective with the free group you would have to say okay

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