In this I want to talk about getting your first proof and making it as compelling as possible on a consistent basis in your business to sell more people.

Enjoy.

Proof over promise. So what a lot of beginners do, and they read $100 million offers,

and they're like, I have a grand slam offer.

And so because of that, I've got this big thing

with all these bonuses and the stack and these guarantees, and I've got a premium price and yet no one's buying it.

So what I want to do is to walk you through a hypothetical.

Let's say on one extreme, we've got somebody who has an amazing,

crazy, awesome offer for whatever.

They promise you the world and beyond.

On this extreme, same core product or core service

as the first guy, except he has no crazy offer he just has 1,000 testimonials.

Who is going to get the most customers?

This guy.

And so your proof is going to do more selling than any promise can possibly do.

Because the promises all function as an approximation of the likelihood that they're going to get a result.

And proof is always going to be more compelling.

And so when you're starting out you want to capture as much proof as

humanly possible.

Now I have a huge amount of stuff on proof because I'm obsessed with it. But I'll give you four very

good things that you can do to make your proof more compelling. Number one, recent

proof is better than delayed proof. So if proof was five years old, proof that's from last

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