So in this podcast I want to talk about people which is not a topic that I normally do this is normally Lala's hat but I was feeling moved by the spirit today

So we're going to talk about how to find them how to hire them and how to have hard conversation with them and the three-legged stool of

business that you require the three main rules every business needs.

So it's a lot of stuff to be jam-packed, enjoy. There are three legs of the stool and

so every business needs three big functional leaders. You need one

person who's in charge of getting customers, acquisition. You need a second person who's

in charge of delivery and getting those customers exactly what was promised.

And then third, you need someone to run the internal operations of the business.

This is the day-to-day.

This is everything we do to support the other two functions.

So this is IT, legal, HR, these are the things that are required to keep

you out of prison. And so you have to have contracts, you have to pay people on time, you have to

have a CRM that collects all this information and this one functions as a vendor to the other two heads.

So think about this, that person should never be making the big decisions in the business, they should be supporting the

decisions that allow us to get more customers or deliver on those customers

better. Which if you think about it, those three legs of the stool roll up to the only three things that you can do to increase

enterprise value in a business.

You can get more customers, you can make them worth more, get more customers acquisition,

make them worth more delivery, and you can decrease risk in the business and so that is

where the operations comes in. If I know that everything's completely dialed we have no

massive risk that we're supposed to and we can get as many customers we don't or please

and our LTV continue to scale,

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