How to Understand Culture | Monday Marketing Takes: TikTok

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.3K Ratings

🗓️ 2 November 2020

⏱️ 18 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode of our series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I did with the TikTok head of Global Marketing, Nick Tran. We discuss the method behind understanding culture, providing value to the end consumer, and the hidden value of sports cards. Enjoy! Let me know what you thought.

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Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:04.3	Welcome, Nick.
0:05.8	Hi.
0:06.8	Nick, this is going to be awfully difficult because you and I have been completely addicted to
0:12.9	sports cards together.
0:13.9	I've been sprinkling it in.
0:16.4	I'm so addicted.
0:17.4	I'm sure Andre is like, why is Gary doing?
0:19.1	He's usually pretty weird, but this is like, take next level.
0:21.4	I literally want to take all 20 minutes and just talk to you about vintage basketball,
0:24.6	prison and science.
0:26.0	But let's first talk about, you know, you joined TikTok when again.
0:31.5	April 20th.
0:32.5	Right.
0:33.5	So like, how is it transitioning?
0:37.0	You know, for everybody, right?
0:38.0	A lot of people are about to get new jobs.
0:40.1	People are starting to get new jobs right now.
0:42.6	Being respectful of the audience and trying to bring the most value.
0:45.3	What was the biggest challenge and what's been the biggest gift of joining a new org
0:49.4	in the middle of the pandemic?
0:52.6	Yeah, I'll start with the biggest gift.
	...

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