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The GaryVee Audio Experience

How To Understand Consumer Behavior | Monday Marketing Takes: Erika Nardini

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.818.3K Ratings

🗓️ 28 September 2020

⏱️ 15 minutes

🧾️ Download transcript

Summary

This episode is the series, “Monday Marketing Takes” featuring an assortment of essential marketing tips, key insights, as well as interviews with some of the key players from around the world in marketing. Today we feature an interview that I had with Erika Nardini, the CEO of Barstool Sports. We discuss the ins and outs of how to understand what your consumer wants. Enjoy! Let me know what you thought.

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Transcript

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0:00.0

This is the Gary V. Audio Experience.

0:05.0

Erica, it's so good to see you.

0:07.0

What's up? What's up?

0:09.0

I'm doing really well.

0:12.0

Erica, bar stool is just such an iconic to the culture, such an iconic platform.

0:21.0

I did a bar stool podcast yesterday with Adam Letho.

0:25.0

I'm just so impressive to watch what the organization has done.

0:29.0

And I thought when they hired you because we got to jam together in prior life,

0:33.0

that was a huge coup for them.

0:35.0

And you've absolutely delivered on my intuition to that question,

0:39.0

how has bar stool pivoted during this new world we live in?

0:44.0

How do you think about it?

0:46.0

How do you absorb it?

0:48.0

Were you like me and completely underestimated how long we would be in, you know,

0:52.0

in this predicament?

0:54.0

How did it play out for you and the gang?

0:57.0

Yeah, awesome. Thanks for having me, Gary.

0:59.0

I always love to see you.

1:01.0

And, you know, look, bar stool pivots all the time.

1:04.0

I think we are a company that is very present.

1:07.0

We're just present.

1:08.0

So, coronavirus is present.

...

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