You're listening to the Creating a Brand podcast where we deliver weekly masterclass interviews on topics to help you make your first or next step in business the right one.

I'm your host, Alex Sanfilippo. Do you ever lose customers? Would you like to learn how to create a customer experience

that causes them to continue working with you instead of leaving?

After today's Masterclass episode,

you'll be equipped to retain more customers

and turn them into loyal fans for life.

Today's guest is the leading expert in customer experience

and the author of Never Lose a Customer Again, Joey Coleman. Joey is going to share the eight phases of customer experience and the author of Never Lose a Customer Again, Joey Coleman.

Joey is going to share the eight phases of customer experience with us today.

By the end of this episode, you'll have everything you need to not only be able to keep

your customers, but also ensure that they have an incredible experience along the way.

So get ready to never lose a customer again.

Here is my conversation with Joey Coleman.

Joey, thank you for joining us on the creating a brand podcast today.

Oh, Alex, thanks so much.

I'm thrilled to be here.

Thanks for having me.

And thanks to everybody who's listening in.

I really appreciate your time. Today we're going to go through all eight phases of the customer experience from your book,

never lose a customer again. And I have to say, I don't know how we're going to do it.

We're going to make it happen, though, because I believe this is such a valuable framework for

keeping your customers and even turning them into lifelong fans. So, Joey, what do you think?

...