Today on Aspire, I'm sitting down with Lainey Crowe, founder and CEO of one of my favourite

beauty brands, Say. Now, I know that so many of you dream of starting your own businesses,

and so I want to bring

you founders that will share their journey with honesty and with detail.

Now, Lainey has been disrupting clean beauty since Say's launch in 2019, and today they have seven

products in the top 10 at Sephora, so real measurable success.

But Lainey didn't get there by playing it safe.

And so we discussed what she actually did to get this business launched. In this episode,

we're going to go beyond the wins and talk about the work behind the results, how she raised

financing, how she thinks about growth, and how she makes hard decisions today without a roadmap.

It's an honest look at what it takes to build something from scratch and to scale it successfully

while staying true to your vision all along the way. I'm really excited for you to tune in and

while you're here, do me a favour and like and subscribe, please.

For intimate While you're here, do me a favour and like and subscribe, please. The Intimates industry has historically asked women to compromise.

Bras and underwear were often designed to look good or feel comfortable, but rarely both.

Sising was inconsistent, fabrics didn't move with real bodies, and so much of the category

felt disconnected from the way that women actually live. As skims expanded, it felt natural to

bring that same focus on fit, functionality and inclusivity into bras and underwear, pieces that

feel supportive without being restrictive and designed to work with your body, not against

it. That approach is exactly why the Fits Everybody collection stands out. That fabric took years to get

right. It's incredibly soft, has just the right amount of stretch and it truly feels like a second

skin. It adapts to you, which is why these pieces are the ones

...