How to Turn One Restaurant into a National Brand | Ep 886

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 15 May 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Game, Alex (@AlexHormozi) helps Calvin and Air, owners of a $3.5M Thai restaurant, strategize their second location launch. From boosting weekday sales and alcohol revenue to creating scalable systems, this is a masterclass in turning a great product into a real business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	This is Calvin and Air, a husband and wife duo that run a Thai restaurant that does $3.5 million a year and has lines out the door.
0:07.2	But they're opening up their second location next month and they're not ready.
0:10.8	If they mess this up, they could lose their savings and the reputation they spent years building.
0:15.2	I'm Alex Tremosi. I own Acquisition.com, a portfolio of companies that generate hundreds of millions of dollars a year. Earlier in my career, I sold a service business for $46.2 million that help brick and mortar
0:24.6	businesses like theirs scale. So I'm excited to help Calvin and Err open their second location,
0:29.6	get one-time customers back more frequently, supercharged their reviews, and a whole lot more.
0:33.6	Hi Alex, how you doing? My name is Calvin and this is my wife, Air. Hi.
0:38.3	Welcome.
0:39.3	We're the owners of Basin and Coat, Tye Cuisine, and Diamond Bar.
0:41.3	In 2024, our revenue was 3.5 million.
0:43.3	Gross profit was $670,000.
0:46.3	Our net margins was 19% and served over 100,000 guests last year.
0:50.3	First impressions, restaurants have the highest failure rate of all businesses. So the
0:55.3	fact that they're at, you know, 19% margins, I would say that's good. I would love to see if we
0:59.8	expand it. Now, some people might hear that and be like, I thought the average restaurant margins
1:02.9	are smaller. Yeah, they sure are. And that also doesn't mean that we need to be constrained by that. So what is the goal? So our goal is to open 20 restaurant locations in the next 5 to 10 years.
1:12.6	And we want to bring in over $80 million in revenues.
1:16.6	All right.
1:17.6	And we want to get there by providing nice and comfortable space for friends and family to gather over a delicious meal.
1:22.6	Another mission that we have personally is really is to create environments for staff to showcase
1:29.1	that talent and also receive competitive pay.
1:32.0	How did you start the business?
	...

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