meta_pixel
Tapesearch Logo
Log in
The Game with Alex Hormozi

Why My Books Go Viral (David Perrell Interview) | Ep 885

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.94.4K Ratings

🗓️ 14 May 2025

⏱️ 69 minutes

🧾️ Download transcript

Summary

In this reshare from How I Write with David Perell, Alex (@AlexHormozi) breaks down his writing process from outlining books to testing titles, and explains why obsessing over clarity, structure, and “usefulness” is what makes his content stick (and sell).

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

Wanna scale your business? Click here.

Follow Alex Hormozi’s Socials:

LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

Mentioned in this episode:

Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome back to the game. Today is a guest spot on David Perel's podcast, How I Write.

0:04.7

And so this is a super deep dive on writing. And I would say probably about 30 to 40% of it's on

0:10.1

copywriting. And so the book and the books that I've written, the process, how I think through it.

0:15.8

If you write for living in any way, so you write emails, you write blogs, you write books,

0:20.0

you write webinars, you write video sales letters, you write slack messages. If you write words,

0:26.5

then you might get value from this. I weirdly am not considered a writer, but it's the thing

0:33.5

that I probably enjoy most in the world. And I actually got a full scholarship to college

0:40.5

for writing. I decided not to take the scholarship and go to Vanderbilt instead. But writing has been

0:44.1

a part of my life for as long as I've had a brain in hands. I don't get to talk about it often.

0:50.2

And I think you might find some value from it. That's right.

0:59.6

Alex Ramose has written two killer business books that together have sold more than one million copies.

1:00.9

And all that obsessive writing has gotten him to 9 million followers across social media

1:05.6

platforms.

1:06.8

And this is the first interview he's ever done that's all about the writing process.

1:13.6

One of the things that super distinguishes you is you just like go into Hermose Cave every morning and you just write, right, right, right.

1:21.6

So tell me about how you do that.

1:23.6

I wake up and then I caffat me and then I put ear plugs and headphones on. I close all the

1:34.3

windows. And I really only write on days that I know have at least like six hours or more uninterrupted,

1:41.2

sometimes eight. Like I definitely suffer from like Zegernick effect, which is

1:45.6

open loop, right? The idea of like, if you have something later on in the day, like, it, it,

1:49.6

it messes with me a little bit because I feel like I want to be able to lose myself in the writing

1:54.4

and then like come up for air whenever I want to come up for air rather than think like,

...

Transcript will be available on the free plan in 5 days. Upgrade to see the full transcript now.

Disclaimer: The podcast and artwork embedded on this page are from Alex Hormozi, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Alex Hormozi and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.