This episode is brought to you by Fully Gemstones.

One of the things we did that very well, I think, is we promoted this idea that diamonds from the Earth were so important.

And we would give examples about how rare diamonds of the Earth were.

And I remember when I went on television, I would say things like,

if you took the Empire State Building and filled it with dirt,

you would find one carrot of diamonds if that were, you know, in a mine.

That's how rare it is.

The diamonds are rare and from the Earth.

I'm Carol Houlton, the voice of jewelry.

Welcome to If Jewels Could Talk.

I'm an author and broadcaster and the woman who initiated the role of jewelry editor at magazines like Tatler and Vogue.

This is a podcast for everyone.

For people who do like jewelry, for people who don't

realize they like jewelry, and anyone intrigued by fascinating facts, new ideas and forgotten histories.

So join me as I tell sparkly tales and meet all sorts of people delving into four centuries

of jewelry culture and investigate what's happening now.

I'm very happy that I'm in sunny Palm Beach and I am here because I wanted to get together with Joan Parker, who was the director of the

Diamond Information Centre. Now, this is the PR arm of De Beers' consolidated mines. And this was the

big job because De Beers at that time really controlled the diamond market, and they controlled all the advertising for the diamond industry.

And this was all run by Joan.

Joan, thank you very much for talking to us today.

Well, it's wonderful to be here and to see Carol, who also we worked together very much when I was in the diamond business.

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