4.8 • 18.1K Ratings
🗓️ 19 March 2021
⏱️ 118 minutes
🧾️ Download transcript
Today’s episode is Marketing For the Now #19 where we ask the question “How are you growing your customers into fans in 2021?”. We’re joined by an elite lineup of guests including:
Christie's, Neda Whitney, SVP Head of Marketing America's
&pizza, Michael Lastoria, CEO and Co-founder
ThirdLove, Heidi Zak, CEO and Co-founder
Roblox, Barbara Messing, Chief Marketing and People Experience Officer
Loop, John Henry, Co-founder and Co-CEO
Cleveland Browns, Dino Bernacchi, CMO
Drybar, Squeeze, Becket + Quill, Alli Webb, Co-founder
AccuWeather, Michelle Harmon-Madsen, CMO
MGA Entertainment, Jamie Gutfreund, Global CMO
Sesame Workshop, Samantha Maltin, CMO
Barry's, Joey Gonzalez, Global CEO
PayPal and Venmo, Jill Cress, VP Consumer Marketing
Enjoy! Let me know what you thought.
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0:00.0 | This is the Gary V. Audio Experience. |
0:05.2 | Hi everyone, welcome to VaynerX presents Marketing for the Now. |
0:09.6 | I'm Andrea Sullivan, CMO of VaynerX and I'm here with Gary VaynerTuck. |
0:14.5 | Gary, we've got one question today. Do you know what it is? |
0:18.2 | How are you growing your consumers into fans in 2021? |
0:22.7 | Let's go! Hashtag Marketing for the Now. First up, we welcome Netta Whitney. |
0:28.8 | She is the SVP and head of Marketing for Christie's. Netta recently joined Christie's. |
0:34.0 | And it seems there is no coincidence with Netta's arrival in the $69 million |
0:39.0 | NFT sale of people's art. Prior to Christie's Netta spent two years or two decades, sorry, |
0:44.8 | working agency side around the world, most recently at RGA as the managing director. |
0:51.2 | Well, fun fact, Netta thought politics was her future and she served as a White House intern |
0:56.6 | in under the Clinton administration. Welcome Netta. |
1:00.8 | Thanks guys, so excited to be here. Hey Gary. |
1:04.0 | Hey Netta, how are you? |
1:05.2 | I'm well, I'm well. How are you doing? |
1:07.7 | Quite, quite well. Thanks for being here, obviously, exciting timing, given all the buzz in the |
1:13.3 | last couple of weeks. Before I get into the question for the show, why don't you give the audience |
1:19.8 | maybe a one or two minute background on who you are? I like them to get to know you. |
1:23.6 | I look and for everybody in the audience, I'm extracting a lot from Twitter in today's episode. |
1:29.2 | First, big shout out to everybody on Instagram live. I know the team is streaming it. |
1:32.8 | We the software we use doesn't automatically upload, but the team's holding camera to screen. |
1:37.5 | So Instagram, welcome. Everybody get on Twitter, hashtag marketing for the now. |
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