This is the Gary V. Audio Experience.

Hey podcast, Joe from Team Gary here.

Today's episode is a GaryVTV classic.

Where Gary discusses why and will always be or enjoy.

Social media content is where brand is actually being built.

It just is, and it's time that we finally accept it.

Like brand is being built in the lower and middle funnel.

There's far more consumption of ultra and Stella and Budweiser

happening on this phone today than on a TVC outside of Super Bowl,

which ironically some brands are and aren't doing this year.

And I think the work that Budweiser is doing is very strategic

because we've done it for so long.

But we need to have a new conversation, my friends.

Please let what you see going on with Bitcoin and sports cards

and Wall Street and Discord and Clubhouse.

Like, isn't everybody here tired of just being slow and non culturally relevant?

Like, isn't it just time for us to, like, isn't that what this meeting is about?

Right? Isn't this meeting about, let's take a step out because I do it too.

I'm not sitting on a high horse. I get into my minutia too.

But these meetings, correct me if I'm wrong later when Matt jumps in Matt.

These are times to step back and think we're taking time out from working right now to consume.

I think it's time we understand what's actually happening, why games stop can go from almost going out of business to $300 a share.

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