All right, welcome to today's book of the day.

We're talking about this kind of ugly cover book about J.R. Simplock.

I don't know if it's pronounced.

I should know this probably before I do a talk on the book.

It's either J.R. Simplow, if you're French or Simplock.

I'm gonna call him Simplock.

A billion the hard way.

Now, here's the thing.

This is one of these billionaires.

Most people have never heard of.

I had vaguely heard of him.

But, you know, it's amazing in history.

You read history.

It's like, how many people have come and gone,

done immensely impactful things yet nobody remembers them,

or very few people do?

This guy should be remembered.

Now, in some ways, he's a controversial guy,

but for you, specifically today,

there's like three or four points here

that are of such immense value

that I would say they would be worth almost any amount

...