So, book of the day, amazing book, social, Matt Lieberman, Harvard professor, you've probably heard me talk about this book a lot.

Why are brains are wired to connect?

Now, today I may come back and do a more kind of in depth.

This is a pretty deep book, but when I want to talk about that kind of, I use books I call it leapfrogging.

They either leapfrog me to other books, other audio, other seminars, speeches, all about learning.

Like Buffett says, the more you learn, the more you earn, the more rewards you get in your life.

Or as Nelson Mandela says, you know, what takes a poor boy from a little village in Africa and makes them lead nations, it's knowledge.

That's the story of his life, right? If you know Nelson Mandela story.

So, when it comes to social, the takeaway and the leapfrog that I go to mentally is looking through my life.

If it's true, and kind of the hypothesis or the central thesis of this book is our brains are wired to connect.

Like Poe Bronson I talked about that top dog book. It's all about social in many ways.

Almost everything you're doing, whether it's health, wealth, or happiness, is keyed in on that social.

As Jonathan Heit told me on the phone, the two-time TED Talk and speaker and NYU professor in the author of this good book, somewhere right there, Happiness Hypothesis.

He said, we're hive mentality. And you're like, be hive. And you're never going to get around that.

So, the real question for me is because as you know, I talk about this book here, Charlie Manger, he's big on inversion.

He says, if you know what, if you want to know what you should do, you should focus on what you shouldn't do.

So, when it comes to social, who are the people you must avoid? And that's an important question because so often when it comes to social, it's like, who should you date?

Who should you marry? Who should you associate with? Who should you make your business partner?

Because social extends into business, extends into health, because you're affected by osmosis by those people's habits, health habits you hang out with, you hang out with a lot of overweight, unhealthy, processed food, eating people.

Guess what you're probably going to become. And it's because what he talks about in this book, we're hardwired to key in on social cues from other people.

Daniel Pink talks about this, all these pre-eminent kind of scientists, David Bus here in this yellow book.

So, I like to invert. It's kind of like the, you see, John F. Kennedy said that.

...