So to understand that if you are in a visual industry, your website needs to look.

You need to put a much pride in your website that you do your truck wrap and your yard signs

and all the things that you see every single day.

And then from that, you can actually, this is going to be crazy, you can actually pre-qualify

from your website.

So when a client calls you up and says, hey, I want to get a quote on a kitchen, you can actually pre-qualify from your website. So when a client calls you up and says,

hey, I want to get a quote on a kitchen, you can direct them to the site and say, all right,

great, do me a favor. Hop on my website. Have you seen some of the pictures of the stuff that we can do?

And you can actually walk them through that, you know, what you can do because the last thing that you want to do is

show up and they say, oh, I want X, Y, and Z. And you're like, oh, yeah, we don't do that. Or

they're thinking $3,000 for a kitchen remodel and you start at 20. So there's a lot of pre-qualifying

that you can do using the visuals of your website. So I would say it's kind of marketing that's more on the sales side of things,

but man, like, your website should be a selling tool both before the initial call

and then after the initial call.

Welcome to the Home Service Expert, where each week, Tommy chats with world-class

entrepreneurs and experts in various fields, like marketing, sales, hiring, and

leadership to find out what's really behind their success in business.

Now, your host, the Home Service Millionaire, Tommy Mello.

Welcome back to the home service expert.

My name's Tommy Mello, and today I have Logan Shinholtzer on the line.

And just a quick bio about what Logan's done.

He specialized in inbound marketing, residential contracting, marketing, construction,

...