How To Transform Lives Not Bodies | Ep 24
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 23 September 2017
⏱️ 12 minutes
🧾️ Download transcript
Summary
"Once it's a part of their identity, then you have 'em for life." Today, Alex (@AlexHormozi) discusses the concept of a big promise in marketing and how exceptional fulfillment is crucial for the success of a business. He also shares insights on how gym owners can engineer experiences that fulfill the six human needs to retain clients and make fitness a part of their identity.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:41) - Focus on conviction and fulfillment for differentiation and success.
(2:46) - Engineer experiences that fulfill six human needs for success.
(5:43) - Conviction and fulfillment determine business success. Make it a lifestyle.
(7:43) - Fulfill big promise to build conviction and charge premium.
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Mozination real quick, if you are a business owner that has a big old business and wants to get to a much bigger business, |
| 0:06.1 | going to $50, $100,000 plus we would love to talk to you. |
| 0:09.5 | And if you like that or would like to hear more about it, go to acquisition.com and you can play anywhere on the page |
| 0:14.3 | and talk to one of our team and see if we can help you get there. |
| 0:17.7 | What's up everyone? Hope you got to have an amazing, amazing, amazing day. |
| 0:21.6 | Today, this is the Jim Seagrass podcast, my name is Alex, just for the late introduction there. |
| 0:28.2 | Today we're going to be talking about something that I am borrowing from Frank Perns. |
| 0:32.6 | If you guys don't know Frank Perns, he is an OG internet marketer and a man that I respect a lot in his marketing prowess. |
| 0:40.0 | And one of the things that I want to talk about today is the concept of a big promise. |
| 0:44.6 | It's something that was in a pretty big impactful to me and it's something that I want to talk about today because it's come up in a lot of our system recently. |
| 0:50.1 | And it's worth exploring. |
| 0:51.5 | Side note, if you're a Jim owner and you want to make more money, just go to idahotemoney.com |
| 0:55.2 | Only if you don't hate money and then apply it and then we'll help on the phone with you. |
| 0:58.0 | We're not going to try and say anything, well, at least not on the first phone call. |
| 1:01.0 | And even if we do, you might like it. |
| 1:03.2 | So give it a shot. |
| 1:04.5 | Anyways, I'm actually joking. We don't take anybody on the first call. |
| 1:07.6 | But let's talk about the big promise. |
| 1:09.3 | So the big promise, right? |
| 1:12.8 | Is is basically what you're probably every one of your prospects and this works in any vertical. |
| 1:18.0 | Okay. |
| 1:18.6 | So if you're in the B2B space, most B2B businesses say use my widget service, et cetera. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Alex Hormozi, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Alex Hormozi and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.